Country Notebook - Uae

Country Notebook – United Arab Emirates

Odale C. Charles

Park University

EXECUTIVE SUMMARY

The United Arab Emirates is among the most developed country in the Middle East. With glamorous infrastructures, a thriving economic system, a unique population and a culture like none other. When increase percentages of funding allocated towards education, research and development, healthcare, housing and technology annually, there is no doubt that the market is on an up and up. It also opens up opportunity for businesses such as CHUCK Smart to enter the market and excel as they it caters to the more sophisticated population, which is just about a little more than 75%.

The United Arab Emirates’ free trade zone and relationship to the United States creates an even greater appeal to entrance in this market. Social institutions and religious practices are among some of the more sensitive aspects of entering said market. One most understand that family ties are a major part of the structure of the Arabic world. Rulers of the emirates consist of elite family units, while still being ran under a federal political system.

Islamic practices play a major role in the society of everyday life. From their attire to their food consumption, spending habits and the way they conduct business all have some type of tie to the Islam belief. Even the legal system has an Islamic law-code. When conducting business in the UAE it is important that one understands the social institutions, the religion and even the language. While Arabic is the universal language, English is the preferred language in business transactions.

The United Arab Emirates ranks high on the list of thriving society. A great market awaits new business ventures, as residents embrace new knowledge through free education. With no major barrier currently or issues of great to mention, it is indeed fair to say that to thrive in the United Arab Emirates marketers should respect its culture and understand them as...