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G64MIT - Strategy

2/26/07

G64MIT - Strategy

2/26/07

Overview of lecture Developing an Information Systems Strategy G64MIT/G64ITB

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What role does strategy play within an organisation? What is an IS strategy? What is contained within an IS strategy? What methods and tools can be used to develop an IS strategy?

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G64MIT - Strategy

2/26/07

G64MIT - Strategy

2/26/07

Overview of strategic planning process

Missions & Objectives Environmental scanning Strategy formulation Strategy implementation Evaluation & control

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Identifying the business vision

Visionary goals (I.e. what sort of company do we want to be?) Core purpose (I.e. why does the company exist?)

Core values (I.e. what does the company stand for?)

Business Vision

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G64MIT - Strategy

2/26/07

G64MIT - Strategy

Environmental scanning

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PEST (STEP) analysis of macroenvironments

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Structure for identifying threats and opportunities arising from outside the industry of the company:

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External analysis

Internal analysis

Macroenvironment

Microenvironment

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Political factors (e.g. tax policy) Economic factors (e.g. interest rates) Social factors (e.g. ageing population) Technology factors (e.g. growth in Internet usage)

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G64MIT - Strategy

What is an information systems strategy?

Profit Growth Market share Customer service Safety Staff development Quality Etc….

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2/26/07

G64MIT - Strategy

What is contained within an IS strategy?

strategy will be formalised within an information systems plan:

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A considered view of what information systems are required and how they can be successfully implemented in order to achieve business goals, e.g.

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road map indicating the direction of systems development, the rationale, the current situation, the management strategy, the implementation plan and the budget”

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G64MIT - Strategy

2/26/07...