Swot

Each group needs to address the following questions:

1] Identify the market structure [oligopoly, perfect competition etc.] in which your firm operates. What kind of entry barriers have been created by (a) your firm (b) your competitors? Categorize the barriers in terms of marketing-mix [4Ps]

Our Firm: Tata Hitachi Construction Machinery Co Ltd

Market structure: Monopolistic Competition

Nature of Business: We are manufacturer and traders of earth moving equipments and its spare parts. Our products segments includes small, Medium and large earth moving machines with a range of from 8 lakhs to 12 crores per machine. Though we are market leader with 37% of construction equipments but there are many challenging copititors arrived in the market.

Major Competitors: JCB, L&T Komtsu, Caterpiller, Hundai, Sany, Doosan, Liugong, Schwing scetter, Tarex, Volvo.

Entry Barriers by our firm

Product: Range from Small to large. Almost all equipments of construction equipments available under one roof.

Price: Price competitive. (Example Ex 200 : 35 Lakhs,

Place: With three factory, 27 RSO and 36 dealers locations we spread all over India. We are the largest Selling network. ( 2nd position hold by JCB with 48 Locations)

Promotion: With two Global Biggest Brand name we are holding the market leader position. Active participation in national as well as international trade fare make our presence in larger customers base.

2] What kind of entry barriers are commonly seen in each of the 4 quadrants in Ansoff's matrix [Product-Market]?

Market / Product | Old | New |

Old | Loyalty.Habit | New TechnologyScared to use new productInformation |

New | Knowledge of ProductDiversification of ProductCost Benefit Economy of scale | PatentAdvance TechnologyAggressive Advertisement |

3] Pick up any brand & then identify entry barriers at each of the brand life cycle stages [Introduction, growth etc.]

Introduction | Growth | Maturity | Decline |...