Marking Plan

Marketing Plan

1. Introduction of the company

EnviroClean Inc. is a swimming pool filter company, which has been established to globalize an innovative self-cleaning water filtration technology which is applicable to a wide range of markets. This company was established as a joint venture between New Endeavour Pty. Ltd. and ABF Pty. Ltd. to launch EnviroClean into the US market. Their launch product is a self-cleaning filter for domestic swimming pools. Sales of this product in Australia already exceed 3000 units. This marketing plan concerns the introduction of that product into the US market and seeks funding for working capital and continued R&D activity.

EnviroClean Inc.'s mission is to profitably supply environmentally friendly water filtration systems. The launch product is an innovative self-cleaning swimming pool filter and our lead international market is the US, following the successful testing and launch of the product in Australia. The immediate goals are to secure a licensing agreement with a major American pool industry manufacturer, gain funding for initial working capital, and continue R&D activities to apply the technology to other industries and guarantee the long term success of the company.

The pool industry has long felt the need for a better filtration technology. Pools are typically filtered by Diatomaceous Earth (DE), sand, or cartridge filters. These filters waste time, energy, water and chemicals in the cleaning (or back washing) function, and offer varying levels of filtration effectiveness. The strategic competitive advantages of EnviroClean Inc. are its performance and cost advantages. The EnviroClean filter saves substantial maintenance time, water, pool chemicals and electricity, while consistently filtering to a higher level of water clarity. EnviroClean's simple design, smaller size and low-pressure operation also allow a substantial cost advantage in production. These performance and cost advantages are sustainable...