Deliverin Happiness

DeVry University

Keller Graduate School of Management

Week 8- Final Exam

Delivering Happiness:  A Path to Profits, Passion and Purpose

Tony Hsieh

CEO  Zappos Inc

Presented by Maria Mejia

Auxymej@hotmail.com

909-559-5335

Submitted in Partial Fulfillment of the Course Requirements for

HRM593

Professor Douglas Buck

April 23, 2013

Organizational Overview:

Zappos.com is an online shoe and apparel shop currently based in Henderson, Nevada. The Company was founded in 1999, by Nick Swinmurn.  The initial inspiration came when he could not find a pair of brown Air walks at his local mall. That same year, Swinmurn approached Tony Hsieh and Alfred Lin with the idea of selling shoes online.

The original idea was to create a web site that offered the absolute best selection in shoes in terms of brands, styles, colors, sizes, and widths. In July of 2009, Zappos.com, Inc. announced its plans to join the Amazon.com, Inc. family.

With both companies sharing such a strong passion for customer service, the company has had a big increase in its sales. By 2010, Zappos had grown so much that they offer customers the very best service possible. Nowadays, Zappos has the flexibility to possibly sell anything and everything one day.

Over the past 9 years, the brand and aspirations have evolved, and in addition to offering the best selection, with the goal to be the company that provides the absolute best service online -- not just in shoes, but in any category. Their goal is to position Zappos as the online service leader ("Zappos – official site," n.d.).

Analysis

Emotions, Attitudes and Job Satisfaction

One of the things that make Zappos different from a lot of other companies is that they value being fun and being a little weird. Zappos don't want to become one of those big companies that feel corporate and boring. They want to be able to laugh at themselves and look for both fun and humor in daily work. This means that many things they do...