Marketing Plan

Marketing Plan Submission

1.0 Executive Summary

People everywhere are looking for ways to be healthier. Exercise and better eating habits are on the rise. With this increase in health awareness, there is greater opportunity for health and wellness products. AdvoCare is a health and wellness company that has products for any time of person no matter where they are at health wise. They have products for weight loss, overall wellness, active people, energy, and athletes. Whether people are looking to get fit or if they are athletes, AdvoCare has a solution.

Currently, AdvoCare has two products that offer rehydration. One product is in powder form that you mix with water. This product is simply called “Rehydrate.” The other is in a gel form that you drink directly from the packet. This product is called “Rehydrate Gel.” The purpose of these products is to help maintain rehydration during work out, or on a regular basis, especially when the weather is hot.

I believe that the current Rehydrate products are selling well. However, for the Rehydrate, it is necessary to have a water bottle with you. The Rehydrate Gel only comes in one flavor, and not everybody enjoys the gel texture. Therefore, I think offering a product, called Rehydrate Chewables will be a great alternative to the other Rehydrate products.

2.0 Situation Analysis

AdvoCare is in its nineteenth year of business. The company has been successful and is experienced exponential growth. AdvoCare is starting to become a better-known name due to the fact that they sponsor a college football bowl, a NASCAR race, and sponsor a NASCAR driver. This is allowing more television exposure for AdvoCare. Every six months AdvoCare introduces new products, or enhances current products. They are a well-developed company, but still have a lot of opportunities for growth.

AdvoCare five different product lines including Trim, Active, Well, Performance Elite, and Definite Difference. The Trim line consists...