Strategic Plan, Part 1: Conceptualizing a Business

Strategic Plan, Part 1: Conceptualizing a Business

Steven Talarico

University of Phoenix Online

May 5, 2013

Strategic Plan, Part 1

Any business needs a strong vision for what the business wants to be able to accomplish. To help accomplish those goals, a strong vision and mission statement are key to that success. A strong product is also key to having a successful and profitable business.

Mission Statement

To serve the most delicious, affordable, grilled cheese sandwiches, made with local ingredients. ‘Grilled Heaven’ will serve the best grilled cheese sandwiches, made-to-order, for the Portland, Oregon nightlife. Portland, Oregon is already known for having a great selection of food trucks and now the city is going to find another great addition to this delicious trend.

The product explained

The product that will be sold out of the food truck is great grilled cheese sandwiches. There will be a variety of sandwiches available to choose from as well as an ingredients list to choose what kind of sandwich is to be made. The customer will be able to completely customize their grilled cheese experience. Not only is the overhead for the supplies cheap, the cost to maintain the food truck is relatively low. There will be low labor costs as well as the owner is also going to be the cook and head manager. There will be one or two other employees to help with the preparation and selling of the product. The hours of operation will be from four in the evening until two in the morning. Those hours will cater to the Portland nightlife that craves a good, cheap, and fast bite to eat while having a good time out on the town. The product is differentiated from the competition in that there are no food trucks there now that are able to serve delicious grilled cheese sandwiches in a variety of ways like ‘Grilled Heaven’ will be able to.

The vision

The vision for ‘Grilled Heaven’ is to be able to expand within three years to allow for more food trucks...