Delltarget Market

Dell Current and Prospective Target Markets Current Market Dell currently has a number of computers that target 2 particular markets. 1. Large- to Mid-Size Business – 36 to 50 year old – White males – Upper-Middle to Upper Class 2. Consumers, Students, Small Home Office – 18 to 35 year old – White males – Middle Class

The

 corporation

 markets

 certain

 brand

 names

 to

 different

 consumer

 segments.

 It

typically

 sells

 the

 Optiplex,

 Latitude,

 and

 Precision

 names

 to

 mid

 and

 large

 business

  customers,

 where

 the

 company's

 advertising

 emphasizes

 long

 life-­‐cycle,

 reliability

 and

  serviceability.

  The

 Dimension,

 Inspiron,

 and

 XPS

 brands

 have

 an

 orientation

 towards

 consumers,

students,

 and

 small

 home

 office

 environments,

 emphasizing

 value,

 performance

 and

  expandability.

 (large

 focus

 in

 this

 consumer

 base)

  Dell

 recently

 re-­‐introduced

 the

 Dell

 XPS

 brand

 to

 target

 the

 lucrative

 gaming

market.

 Dell

 XPS

 desktop

 systems

 use

 blue

 rather

 than

 the

 black

 cases

 found

 on

 newer

 Dell

  PCs.

Our Prospective Target Markets Our team will refocus the advertising and marketing to target 2 particular markets. 1. Women 2. Minorities (particularly African-Americans, Latinos, and Asians) Both in: • Large- to Mid-Size Business – 36 to 50 year old – Upper-Middle to Upper Class • Consumers, Students, Small Home Office – 18 to 35 year old – Middle Class

We will stay in the same demographics for the business and consumer class as Dell is currently pursuing. The only difference is that we will replace the "white male" in each category with women and/or minorities. The reasoning behind this is...