Submitted by: Submitted by tisha79
Views: 281
Words: 369
Pages: 2
Category: Business and Industry
Date Submitted: 05/22/2013 02:11 PM
NORTHCENTRAL UNIVERSITY
ASSIGNMENT COVER SHEET
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SKS7000 ||
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Doctoral Comprehensive Strategic Knowledge Studies | Assignment Number 4 |
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Abstract
Introduction
It is common place for companies to either go global or expand their presence in global markets. When expanding outside of your home location it is imperative to understand and embrace the culture of that area. According to Yin and Zang (2012), “corporations are increasingly held accountable for conducting business in a more responsible way. The topics surrounding business ethics has become more important in recent years than ever before. This is due to many scandals such as Enron. This paper will review and explain various aspects of ethical business activities nationally and globally.
Cross-border investments are increasing among large and small businesses, increasing the need for companies to focus on ethical and social responsibility (
References
Appun, F. (2012). SKS7000-8 Doctoral Comprehensive Strategic Knowledge Studies. Retrieved
from http://learners.ncu.edu/syllabus/display_full.aspx?syllabus_id=29258
Yücel, R. (2010). Globalization of Markets, Marketing Ethics and Social Responsibility,
Globalization -Today, Tomorrow, Kent Deng (Ed.), ISBN: 978-953-307-192-3, InTech, Available from:
http://www.intechopen.com/books/globalization--today--tomorrow/globalization-markets-and-business-eth-csand-social-responsibility
Yin, J., & Zhang, Y. (2012). Institutional...