Mergers

Nova Southeastern University

Wayne Huizenga Graduate School

of Business & Entrepreneurship

Assignment for Course: MGT 5020 - Managing Organizational Behavior

Submitted to: Dr. Charles

Submitted by: Jennifer Dasilva

Date of Submission: April 28, 2013

Title of Assignment: Week 3 Current Event

CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.

Student Signature: Jenifer Dasilva

The Current Event article I chose that related to topics of Organizational Behavior Chapter 8 was: Apple’s iCar is finally here by Matt Vella, contributor on CNN Money, wrote the online article at http://tech.fortune.cnn.com/2013/04/24/apples-icar-is-finally-here/?iid=SF_F_River.

Article Summary

Apple and Volkswagen are two different organizations, in two totally different industries, that are teaming together and creating a different approach from past i-Phone integrations in automobiles. Volkswagen in the automotive industry and Apple in the electronics industry, are coming together, in which Apple is attempting to take on the automotive industry with the assistant of Volkswagen collaboration. The article states that both companies will be teaming up to design a classical new iBeetle that is built around deep integration with Apple’s iPhone (Vella-Matt, 2013). Both organizations are collaborating on this high technology car advancement project. Mickey Drexler, Apple board member, stated that Volkswagen and Apple have already finished the initial design for the iCar (Vella-Matt, 2013). As both companies are working together to complete the fulfillment of this goal, both collaborate as a team with the common interest to increase...