Marketing Plan

COTCH’S RAEGGE WRAP COMPANY LIMITED

We value your health

PURPOSE

The purpose to start this business is to serve people of new era with a different and the most competitive style. We want to help those people who could not spend time in their busy schedule to take healthy food such as nutritious wraps which is 100% nutrient, healthy. The prime purpose is to generate profit by providing superb customer services. We aim to be the leader in providing quality food items that fit into a balanced diet. Our aim is to provide the hygienic and delicious tastes of wraps that the customers have never tasted before. We want to add convenience in the lives of fast food lovers by providing them the most wonderful dining experiences.

THE RESTAURANT INDUSTRY - REVIEW

 Food service business is one of the largest industries in the country. This number has been increasing for the past seven years. In the past five years the restaurant industry has out- performed the national GNP by 40%. The reasons given by the Folkney Report (November 1994) are

1) Lifestyle changes

2) Economic climate

3) Increase of product variety. There are several restaurants which every month and over 200 more needed to keep pace with increasing demand

TRENDS & STRATEGIC OPPORTUNITIES

 The predicated growth trend is very positive both in short and long-term projections.

Folkney

states that “as modern living creates more demands, people will be compelled to eatmore meals away from home”.In 1988

The National Restaurant Association

released the Foodservice Industry 2000 reportthat forecasted how the industry might look in the year 2000. Some highlights from the panel'sfindings:

•

Consumers will spend a greater proportion of their food away from home.

•

Independent operators and entrepreneurs will be the main source of new restaurantconcepts.

•

 Nutritional concerns will be critical at all types of foodservice operations, and foodflavors will be...