Coca Cola

Personal Portfolio

Reinout Groothoff 09066462 4E

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Name:REINOUT GROOTHOFF Student number: 09066462

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Introduction

In this portfolio file i will show my contribution to the team i worked in and also show the notes i made during the classes i participated in. Please be aware that the notes i made are created during the classes so the grammar isn’t good.

Notes guest lecture monday 18-03 smm8 the diffusion of innovation. connect with your abel

tools : • VRIO (Barney) • Hidden champions (Herman simon) • Competitive strategies (Porter) • Internal analyses (tracey and Wiersema) don’t forget the financial analysis.

internal = VRIO, IFAS external = EFAS, PLC stage they are in. use : - Wheeler / hunger - BCG - TOWS - Abell - Hidden champions - Competitive strategies simon sinek: hoe grote leiders tot actie komen. act opposite off every one else. golden circle what. how why

reverse the order of information. biology. cross section in your brain. neo core text is the what. limbic brain is the why (trust, loyalty, gut decision (doesn’t feel right) sell believe what you believe.

driven by a believe. talk about things you believe you attract the people who believe. prosute of the want. you work for a pay check. mass market success is only the achieve if you reach the first parts of the diffusion of innovation. early majority will only try if somebody tested it before.

failure diffusion of innovation. TFO single highest quality on the market. told what they have. people didn’t believe it. didn’t told what they believed. dr. martin luther king. he told people what he believed. picked up by people who believed the same. people didn’t come for dr luther king but they came for their own believes. you follow the...