5 Favourite Brands

This report is about five of my favourite brands. Firstly i will mention these 5 brands then i will explain why these brands are important for me, why i bought or will buy them, why i prefer them and how i feel about them. Finally, in accordance with these reasons i will explain what is the definition of good brand for me.

It is not so hard to decide my favourite brands. But i just careful to choose brands that i have in my life. Because, i have more information about them and i make better comment about these brands. So for me, my favourite five brands are BMW, Estee Lauder, Turkcell, Twitter and Nike.

BMW

BMW is always a special for me. Because, i learnt how to drive a car in one of the BMW car. And i think habits, emotions and memories are important to brand choosing. I want to highlight the vision of BMW then try to tell why BMW impresses me so much. The vision of BMW is “Uniqueness through diversity, leadership, taking risk, courteous.”. And my keywords about causes of choosing BMW are safety, comfort, luxury, after sales service guarantee, design, performance and uniqueness. As known BMW is a German company, in many people mind German cars are strong and secure. In car sector, the first feature is the customer looking for is security and ain the solutions of lot of testing about security i trust BMW. The most important reason that i choose BMW is, company perfectly combined security with comfort and elegant design. I only find these specifications in BMW. Of course there are many other brands having these qualifications like Lamborghini, Ferrari, Bugatti. But the cost is other important issue and BMW is more attainable for me. There are some brands like Mercedes and Audi are in the same value class with BMW. The specification that distinguishes BMW from the other brands is design and performance. Also the image of BMW brand is different than the other brands. Drivers of BMW cars, likes more sportive cars and actually for some researches the drivers of BMW...