Eng Online Shopping

INDIVIDUAL PROJECT

1. The objectives of this project are to:

a. enable you to do a comprehensive financial analysis of a publicly traded corporation; and

b. provide you with substantial information for you to make recommendations regarding investing in this corporation. That is, you must answer the question: “Should I buy this stock?” or, “Should I sell this stock?”

2. The midterm and final report must be written properly.

c. They must include a title page, a table of contents, and a reference page

d. For both midterm and final report, information sources from the web, etc. must be cited properly, using APA style.

i. This means that every table that you cut and pasted or typed from the web must have a source at the bottom of the table AND that citing must also be included in a reference page at the end of the report.

ii. Formatting will be graded.

3. The parts of the report are discussed below. The midterm report (parts a through e) is due in Week 5. The complete report (parts a through i) is due in Week 9. Your project should include:

e. An overview of the corporation.

iii. Provide general information regarding the type of business, products and/or services, location of headquarters, name of CEO, number of employees, and countries of operation, etc.

f. The latest financial statements

iv. Get the income statement, balance sheet, cash flow statement, and the statement of owners’ equity for the past fiscal year. Cut and paste them in your report. Do not forget to cite the source under each statement.

v. If you cannot cut and paste them, you may have to type in the information in a table in your report.

g. A summary of each financial statement

vi. Take each statement and state the key parts in words. Tell a story from each of the financial statements. For example, for the income statement, the story starts like, “Total Revenues in 2010...