Nike

1. What could Nike’s Corporate Responsibility team do to improve Nike’s public image?

To improve Nike’s public image is:

• Nike’s stance against fines for disciplinary shortcomings and deposit as a condition of employment

• Protection from discrimination against pregnant works, to ensure equal opportunity for female workers.

• The compensation of workers during their training period and a fair wage structure

• Strict monitoring of timekeeping through the use of time clock and pay documentation through clear payment records, which must accompany a worker’s wage.

• The agreement of the subcontracted factory to undergo a Pricewaterhouse Cooper Labor Practices Assessment Audit and a Nike SHAPE(Safety-Health-Attitude –People-Environment) inspection before approval

2. Why did Nike’s attempts to address its critics prove unsuccessful?

Nike’s attempts to address its critics prove unsuccessful because the scope of Nike’s Standards and practices programs were ultimately ineffective in persuading the public that Nike was serious in eradicating poor labor conditions in its subcontracted factories throughout Southeast Asia. Moreover critics stressed that the Code of Conduct not give high impact on the working environment.

3. What damage, if any, has been done to Nike? Did Nike react appropriate? Did it overreact? Under react?

The damage has been done to Nike was perceived shortcomings in Nike’s plan to improve condition had increased the anti-Nike sentiment among watchdog groups and consumer. Nike consistently drew its critics’ attention back to the Code of Conduct, as well as its extensive use of independent monitoring.

4. Many of Nike’s competitors subcontract production to Asian factories that are similar to the factories used by Nike. Why was Nike singled out by human rights and labor right activist?

Nike singled out by human rights and labor right activist because

5. What responsibility does Nike have to the workers in the...