Case Study Iii: Measuring Our Worth

Case Study III: Measuring Our Worth

Ford Pinto

Jesus Carmona

BBA 4751-12J-7, Business Ethics

Student #: 202044

May 17, 2013

Be part of one of the most influence, market revolutionary industry like Ford, it has to be a honor be part of history a worldwide history that everybody will know your name for something great you did or something really bad that your mother will be shame to have you as son. That will happen to Ford, the team in charge of Pinto new compact car. Sadly the engineering knew about the problem and tried to warn the marketing team and others to delay the deadline until this problem was resolve.

The design flaws was in part at the ridiculous timeframe give it to them, engineering, from the normal 43 moths from concept to production to 25 months. Lee Lacocca, at the time was the president of Ford Motors, wants to stop the Japanese from taking the American subcompact market and he wants their version of VW Beetle. Ignoring all complains from design team Lee Lacocca wants to have the Ford Pinto it at the showroom with the 1971 models.

While the Ford pinto was in test crash was discover and document by a third party, Mother Jones, revealed in engineering.com that “on rear-end collisions involving Pintos reveal that if you ran into that Pinto you were following at over 30 miles per hour, the rear end of the car would buckle like an accordion, right up to the back seat. The tube leading to the gas-tank cap would be ripped away from the tank itself, and gas would immediately begin sloshing onto the road around the car. The buckled gas tank would be jammed up against the differential housing (that big bulge in the middle of your rear axle), which contains four sharp, protruding bolts likely to gash holes in the tank and spill still more gas. Now all you need is a spark from a cigarette, ignition, or scraping metal, and both cars would be engulfed in flames”. But if the collision happen at speed of 40 mph the Ford Pinto become a trap dead.

In...