Nestle

SWOT analysis of Nestle

This is a NestleS.A. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article.

Company background

Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors NestléS.A. Food processing Worldwide Switzerland Paul Bulcke CHF 92.2 billion (2012) CHF 10.6 billion (2012) 328,000 (2012) Unilever NV, Hershey Foods, Kraft Foods, Cadbury Schweppes, and GROUPE DANONE

Nestlé is the world's leading nutrition, health and wellness company based in Switzerland.It is the largest food company in the world measured by revenues.Nestlé's sells baby food, breakfast cereals, coffee, confectionery, dairy products, frozen food, pet foods, yoghurtand snacks. It owns several major consumer brands such as Stouffers, Nescafe, Kit-Kat, Carnation, Nestlé Water, and many others. You can find more information about the company in its official website or Wikipedia’s article.

SWOT analysis of Nestle

NestleSWOT analysis 2013

Strengths

1. Unmatched product and brand portfolio 2. R&D capabilities 3. Distribution channels and geographic presence 4. Competency in mergers and acquisitions 5. Brand reputation valued at $7 billion

Weaknesses

1. Inability to provide consistent quality in food products 2. Weak implementation of CSR

Opportunities

Threats

1. Increasing demand for healthier food products 2. Acquiringstartups specializing in producing well-being products 3. Establishing new joint ventures

1. Food contamination 2. Trend towards healthy eating 3. Growth of private labels 4. Rising raw food prices

Strengths

1. Unmatched product and brand portfolio. The company offers one of the widest portfolio of food and brewery products in its sector. It also operates 29 brands that earn more than $1 billion in annual revenues. With more than 8,000 products it is hard for any other corporate to compete against Nestlé. 2. R&D capabilities. Nestlé invested...