Submitted by: Submitted by ldcoleman31
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Category: Business and Industry
Date Submitted: 05/30/2013 11:03 AM
4. MMGP Product/Service Topic Identification
This assignment consists in meeting and working with your group through your assigned Group Discussion Board. Your Group guidelines and expectations are posted within the course under Syllabus and Assignment Instructions.
Please choose a new or existing product to analyze for your MMGP. Go to the "Group Discussion " tab and click on the "Group Discussion Board" link to interact with your group members to discuss your topic selection.
Please note that you may choose a company for which you are currently working for or another existing company. Try to ensure that you choose a well researched organization (usually one can find more information on publicly traded companies). It is also advisable to choose a product or service that has a substantial and differentiated consumer market rather than a product that is a specialist product required in the upstream manufacturing process. You may develop your plan for an existing device or service or develop your own device or service.
Two criteria to keep in mind: (1) not only do you need to describe the theory but you also need to integrate that theory into solving business problems and (2) this is a customer oriented project where the attributes of the product are linked to the customer preference structure. This theme will be discussed in detail in this course.
After the team has arrived at an agreement on their product / service then one team member must post the name of the product/service in the subject line in the forum titled "MMGP Topic identification (Module 1)" located under the Discussion Board tab not the Group tab. This will ensure that your chosen product or service is reserved for your group and all other groups will see it. The other members must add their names to the group’s post in the reply by 11:59 p.m. (ET) on Sunday May 20. This is because two groups cannot select the same topic - first come first serve based on the date and time of the entry as above....