Wt Is Tacit Knowledge

The ICDT model (information, communication, distribution, and transaction) provides a simple classification of an organization’s presence on the web. How could this model be applied effectively to a business that is currently active in providing content or products on the Internet?

The model takes businesses from the traditional marketplace to a whole new level of market places, which create more opportunities with the help of Internet according to Angehrn.

The Virtual Information Spaces:

Publicize company, product and service-related information. (e.g searching the weather on BBC)

The Virtual Communication Space

Collaborate in relationships, ideas and opinion-building activities

(e.g. company opening up a facebook page to sell or communicate with customers)

The Virtual Distribution Space

Distribute products and services (in digital format), e.g. Itunes, Music and Software downloaded from the Internet directly to the customers.

The Virtual Transaction Space

Initiate and execute business-related transaction, e.g. e-tickets that are not delivered online, Amazons products that are delivered through a van to the buyer.

The I &C spaces offer way to TELL either passively or more interactively.

The D & T spaces offer ways to SELL either to social or commercial audiences

There is no “best place”

* E-billboard (I): online brochure or catalogue (e.g. Climbing gear shop; arts and crafts from one region)

* E-communities of Interest (C): (e.g. Manchester United – news/views/ club shop)

* E-supply chain aka B2B (D): Business-to-Business trade networks (open/private): also cases where the product can be downloaded (music, video, software)

* E-High Street (T): online shopping – secure orde/pay/ deliver processes (e.g. Amazon)

Outward: In addition to serving the needs of customers, activities in any of the virtual market spaces can also reach out to the other stakeholders of the firm, such as supply chain partners,...