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Words: 3585

Pages: 15

Category: Business and Industry

Date Submitted: 06/01/2013 09:55 AM

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ABSTRACT

Communication is the ability of mankind to communicate across barriers and beyond boundaries that has ushered the progress of mankind. It is the ability of fostering speedy and effective communication around the world that has shrunk the world and made ‘globalization’ a reality. Communication had a vital role to play in ensuring that people belonging to a particular country or a culture or linguistic group interact with and relate to people belonging to other countries or culture or linguistic group. Communication adds meaning to human life. It helps to build relationship and fosters love and understanding. It enriches our knowledge of the universe and makes living worthwhile.

1.1 INTRODUCTION

The word “communication” derived from the Latin word “communicare” that means to impart, to participate, to share or to make common. It is a process of exchange of facts, ideas, opinions and as a means that individual or organization share meaning and understanding with one another. In other words, it is a transmission and interacting the facts, ideas, opinion, feeling and attitudes. The history of business communication is, of course, closely linked with the histories of communication itself and that of business operations. When the two merge, they become a vital part of successful commerce. Some of the first forms of visual communication came in the form of pictographs. People conveyed stories, histories or instructions through a series of illustrations usually drawn on the walls of caves. The second stage of written communication appeared as crude alphabets used to create a written language. Next came the tremendous technological advancement using air waves and electronic signals: radio and telephone. At every stage of communication development, so did business practices. Invoices could be written and paid, and purchase orders sent. Printed communication served both consumers and business owners well, but when the radio came into use at the end of the 19th...