Market Environment of Apple

5. External environment

a) The uniqueness of Apple

Apple Inc is famous for unique products, excellent marketing strategy and its leader Steve Jobs who plays a very important role in development and innovativeness of the products in the company.

First of all, one of the uniqueness of the organisation is its leader Steve Jobs because of him the company achieved an incredible business performance. Below, there are some other things about his personality and his role in the company.

Steve Jobs is a charismatic leader who impresses people by his presentations that he did for the company’s product. He is inspired by the excellence, brilliant design and beauty of his unusual vision to things. One of the best qualities of Apple’s co-founder is that he can translate his vision and dreams into products and profits (Jason D. O’Grady 2009). Thus, we can consider Steve Jobs as main leader who brought the uniqueness to the company by creating new innovative products.

As we know Apple products such as IPod, IPhone, IPad, Mac, etc that are very popular products in the market because of its own software, design, brand image and functions. Besides, Apple has a good business and marketing strategies. For example, all product line of Apple and marketing materials are different and you will not find the same things among competitors including its design, advertisement strategy, brand name, product packaging as the company spends a quite a big amount to beat its competitors and look better than them. Another strategy of Apple Inc is to make presentation about its new product before its release and also tell more in details about it and give a clear presentation to people, mass media, reporters by impressing them with a new launched product (SmallFuels Marketing Inc, 2007). Distribution, product diversification, brand image makes the company very successful.

Thus, we can see some important aspects of Apple’s uniqueness that is written above but it is only a small part of apple...