Entrepreneurship

Entrepreneurship The Entrepreneurial Eco System

Mushtak Al-Atabi

Messages from Online Students

Outline

• • • • • • • • • Entrepreneurial Eco System Customer Segments Value Propositions Channels Revenue and Cost Resources Business Activities Partnerships Assignment

Entrepreneurial Eco System

The environment in which business values are created and delivered also called Business Model.

Entrepreneurial Eco System

Business Environment

Competitor

Business Activities

Value Proposition

Value Proposition Customer

Customer

Resources

Cost & Revenue

Who are your Customers?

• Who are your customers? • What do they value?

Customers Segments

• • • • Mass market Niche market Segmented Diversified

Images from: Google Image

Value Proposition

• • • • • • • Newness Performance Price/ Cost Reduction Getting the job done Design Brand/Status Risk reduction

Channels

• • • • • • • Awareness Marketing Evaluation Purchase Delivery After sales Customer Service

Revenue and Cost

• Revenue - Cost = Profit • Revenue

– – – – – – – – – – Asset sale Usage fee Subscription fees Renting Licensing Brokerage fees

• The cost of different elements of the Business Model

Low cost Variable cost Freemuim Economy of scale

Resources

• • • • Physical Intellectual Human Financial

Business Activities

• Manufacturing/ Production • Solution Provision • Services

Partnerships

• • • • Strategic alliances between non-competitors Coopetition Joint ventures Buyer-supplier relationship

Competitors

Competitor Analysis Who is your competitor? What can they offer to your customers? What competitive advantages do they have over you? • What will you do if you were the competitor? • • • •

Business Environment

• What is the prevalent market conditions? • What legislative system your business operates in? • What are the opportunities in the environment? • What are the threats?

Assignment

• Answer the Quiz • Pick a business...