Hr Management

1. Using frameworks from the chapter analyse the strategic capabilities of Dyson.

According to Johnson, Whittington, Scholes (2011), stated that the capabilities of an organisation that contribute to its long-term survival or competitive advantage.

Here we can use VRIN framework to analysed Dyson’s strategic capabilities. The four key criteria of strategic capabilities are Value, Rarity, Inimitability and Non-substitutability. Strategic capabilities are of value when they provide potential competitive advantage in a market at a cost that allows an organisation to realise acceptable levels of return. Rare capabilities are those possessed uniquely by one organisation or by a few others. Inimitable capabilities are those that competitors find difficult to imitate or obtain. Non-substitutability refers to that the organisation is not at risk from substitution.

In term of identifying whether a product has competitive advantages, VRIN is really a good tool. As the product is manufactured by Dyson, that are attracted more people pay attention to and the founder are becoming their main signs, so that the products of Dyson also becoming more and more valuable. Since the products of Dyson have featured shaped and unique innovation. They spent a long time to developing and engineering prototypes special for household product. That seeks to provide a twist to the typical device. For example, vacuum cleaners that provide smooth turning around the corners, the Dyson air multiplier perform the same function as a conventional air, etc. The most important thing is that are 11 patents application in Dyson desk fan, so that the products of Dyson are able to avoid being imitating. On the other hand,

Dyson also invest heavily in Chinese and Asian manufacturing in order to make their product cheaper and then to maintain profit margin benchmarks. This design of their organizational planning does not mean that many products can be manufactured. But they sell to the target...