Submitted by: Submitted by mashalla
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Category: Business and Industry
Date Submitted: 06/07/2013 02:41 AM
FOUNDATION® DIFFERENTIATION STRATEGY WITH A PRODUCT LIFECYCLE FOCUS
This practice exercise will help you understand the relationships between business strategy, tactics, functional alignment, and the Foundation® simulation. We will use the Baldwin Company for this example. (During the practice rounds, each company is assigned a different strategy.) You will execute your plan by inputting the decisions described below. At the same time, your competitors will execute their assigned plans. The practice exercise will take three rounds As each round is processed, you will evaluate the results and then input the next round’s assigned decisions. Upon completion of the practice rounds, the simulation will be reset to the beginning. You can then create and implement your own strategic plan for the actual competition. Executive Summary We will adopt a Differentiation Strategy with a Product Lifecycle Focus. We will gain a competitive advantage by distinguishing our products with an excellent design, high awareness, easy accessibility, and new products. We will develop an R&D competency that keeps our designs fresh and exciting. We will price above average. We will expand capacity as we generate higher demand. Vision Statement Premium products for mainstream customers: The company brands withstand the tests of time. Our primary stakeholders are customers, stockholders, management, and employees. Research And Development (R & D) We will allow our present product to become a Low Tech product as the segments drift – eventually phasing it out as it becomes totally obsolete. We will introduce a new product to the High Tech segment every other year, and will ultimately have a High Tech product, a transitional product, and a Low Tech Product. Marketing We will spend aggressively in promotion and sales. We want every customer to know about our superb designs, and we want to make our products easy for customers to find. We will price at a premium. Production We will grow capacity to...