Lululemon

Table of Contents

EXECUTIVE SUMMARY 2

INTRODUCTION 4

Company Overview 4

History 4

Current Situation 5

CASE ANALYSIS 7

The competitive forces 7

Strategic group map of the performance sports apparel …………………………………………………8

Key success factors……………………………………………………………………………………....8

Strengths 9

The primary components of lululemon’s value chain 10

Key elements of lululemon’s strategy ………………………………………………………………….11

Genetic competitive strategies………………………………………………………………………….14

Lululemon’s financial and operating performance ................................................................................14

Top priority issues ……………………………………………………………………………………...15

STRATEGIC RECOMMENDATION …………………………………………………………………...15

EXECUTIVE SUMMARY

In early 2011, lululemon athletica4s management team retained Cambrian Consulting to provide strategic advise on their current growth strategy. lululemon is a yoga-inspired clothing brand that specializes in delivering a high-quality, technically-innovative, and stylish product. By originally appealing to young and health conscious women, lululemon has built a strong brand name that has become synonymous with leading a healthy, balanced, and fit lifestyle. lululemon4s distinctive retail experience is driven by corporate-owned retail locations that are strategically positioned in community centers. lululemon management believes that their communitycentered approach to retail and marketing is a keycomparative advantage. lululemon has experienced tremendous revenue growth in the past four years, averaging 61% yearly growth. The company is currently revamping their e-commerce offerings and must take special care to embody their distinctive retail strategy within their online store. lululemon must also expand key product lines to capitalize on their already-loyal customer base. Increased product offerings and a greater online presence will increase lululemon brand awareness and help ensure the...