Audience Analysis

Audience Analysis

The reader, viewer or listener in any form of communication is consider the audience. To maximize benefits for business meetings or presentations, one must take into consideration design, writing form, and cognizance of the presentation. Various communication skills are adapted to conform to the audience’s background, requirements, and concerns regarding the subject. As the communicator, it is important to foresee the informational expectations of the audience and effectively express one’s concepts and ideas.

One of the key factors to conceptualize is the measure of experience, understanding, or instruction the audience has of the topic at hand. When a quarterly sale report is presented, the audience must be familiarized with the products or services that the company is providing, the values and mission of the company, and a proposal to achieve a goal. Consideration must be given regarding what the audience requires and how the audience will use the information given in the presentation. One should also consider the education level and the knowledge of the basic information presented. There are various other attributes about the audience that have an effect on how to plan and build the presentation such as political inclination, holding within the company, sex, et cetera.

An essential key to a successful presentation is thorough preparation. One should formulate a decisive agenda that establishes the presentation’s proposals and goals. It is jest as important to prepare an achievable end goal of the presentation. One can initiate participation from the entire audience to attain a meaningful discussion within the presentation. This does not denote simply to ask the audience for opinions, but rather presenting in a way that allows each audience member to be comfortable to partake in meaningful discussions. Often icebreakers are utilized such as quick introductions and thoughts around the...