Lawn Care

Sustainable Lawn Care Case Study- Group #10

Q1: A) Lawn Care’s current strategic mission is to provide the highest-quality grass seed and fertilizer in the industry. Their competitive priorities are cost, quality, and flexibility. Currently, they charge a lower price for their products than competitors because they are not bundling service with products. However, they offer high-quality products that give them an advantage over competitors. Also, they strive to offer “the right products to the right customer at the right time,” which shows their flexibility. B) Lawn Care’s order qualifiers are providing reasonably priced and easily accessible grass seed and fertilizer. Their order winners are providing the highest-quality products and making sure the right product gets to the right customer.

Variant

Variant

Highest-Quality Products

Highest-Quality Products

C) CBP for Lawn Care:

Direct Delivery

Direct Delivery

Match Product to Customer

Match Product to Customer

Services

Services

Goods

Goods

Reasonable Price

Reasonable Price

Well Known Brand

Well Known Brand

Grass Seed & Fertilizer

Grass Seed & Fertilizer

D) Value Chain:

Support & General Management Processes

Support & General Management Processes

Value Creation

Chemical mixing

Product mixing

Matching customers with products

Value Creation

Chemical mixing

Product mixing

Matching customers with products

Goods/Services/Outputs

High quality grass seed & fertilizer

Customized goods

Goods/Services/Outputs

High quality grass seed & fertilizer

Customized goods

Customers

Parks

Golf Courses

Customers

Parks

Golf Courses

Inputs

Labor

Research

Chemicals

Seed & Fertilizer

Inbound shipping

Inputs

Labor

Research

Chemicals

Seed & Fertilizer

Inbound shipping

Suppliers

Manufacturer of factory equipment and lab equipment

Chemical producer

Seed & fertilizer supplier

Packaging materials...