Tunku Abdul Rahman

KOLEJ TUNKU ABDUL RAHMAN

SCHOOL OF BUSINESS STUDIES

2013/2014

Coursework Specifications

COURSEWORK: ABDT3193 MARKETING STRATEGY (40%)

Coursework | Mark allocation (%) | Mark allocation (marks) |

Individual assignment | 20% | 50 marks |

Group written assignment | 16% | 40 marks |

Participation | 4% | 10 marks |

Total | 40% | 100 marks |

INSTRUCTIONS:

1. There will be two types of coursework:

Coursework 1 Individual written assignment

Coursework 2 Group written assignment with presentation

2. Coursework 1 is an individual written assignment. The length of assignment is 1,500

words max. Submission is on week 5. A penalty of 2% will be imposed on Reports exceeding the required wordings.

3. Coursework 2 is a group written assignment and students are required to work in

groups of 4 to 5 persons. The length of assignment is 20 pages. Submission is on week 9. A penalty of 2% will be imposed on Reports exceeding the required wordings.

4. For coursework 1 and 2, written assignment should be in following formats:

a. Use Times New Roman of font size 12, line spacing of 1.5 and the normal page margin on A4 paper.

b. Page numbering shall be placed at center bottom of page.

c. All pages must be paginated consecutively using Arabic numerals (e.g., 1, 2, 3, etc) including appendices and printed at the bottom centre of the page.

d. Length of assignment should exclude Pictures, Figures, Tables, Appendices and others.

e. Appendices: copies of articles must be attached to the report.

f. Use Harvard referencing system and citation.

g. The coursework assignment shall be securely bound and submitted together with a soft copy.

h. Coursework cover should be arranged in the following manner:

i. Cover page (course code and title, full name of student and index number, group number, coursework 1 or 2, title of organization)

ii. Assessment criteria sheet for coursework 1 or 2...