Strategic Marketing

Contents

Introduction 3

Vision of Tesco 3

Mission of Tesco 4

Strategies Overviews 4

The Positioning School 4

The Planning School 5

The culture School 6

Global strategic Analysis 7

Tesco Strategy and Forecast Overview 7

Porter’s five forces 7

Threats of substitutes 7

Bargaining power of supplier 8

Bargaining power of buyers 8

Rivalry between the existing competitor 8

Entry of substitutes 8

Product Life Cycle 8

Porter Generic Strategy 9

Critical success factors 10

Branding and reputation 10

Conclusion 11

References 11

Introduction

The strategy is the way to give the direction in any organisation over the long period of time that help to achieve advantages according to its configuration of materials within its own challenge environment for any organisation. It helps outside environment of an organisation how to develop the organisation on the basis of performance. It helps to recognize the organisation mission, vision and objectives by maintain its own plan and policies. Strategy helps to formulate strategy. The first process helps to perform on the basis of analysis of the organisation macro and micro environment external and internal, which means knowing the fact about their competitors and each section of the organisation. The second process includes setting objectives both long term and short term. This means developing mission and vision statement. The last process is improving a strategic plan that provides details about how to gain the objectives of an organization.

Tesco is a multinational company and also profitable supermarket. Tesco is being very popular by its name and fame due to their main focus on different types of strategy how to attract to their costumer and also they are making huge amount of profit by formulating different plans and policies. Tesco applied a strategy to increase the core business which diversifies their new market, services and product in 1997. Over the 15 years of time that strategy...