Swot Analysis Apple

SWOT Analysis

Niclas Andersson

Technical University of Denmark

Department of Management Engineering Section for Planning and Management of the Built Environment

The aim of any SWOT analysis is:

• to identify the key internal/external factors that are important to reach the objective.

Good

aspects for business

Bad

aspects for business

characteristics

Internal

Strength Opportunities

Weaknesses Threats

Strength and Weaknesses are INTERNAL aspects:

• Can be influenced by the company/organisation

Opportunities and Threats are EXTERNAL aspects:

• - Cannot be influenced by the company/organisation

characteristics

External

SWOT analysis

• a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

• … specifying the objective of the business/project … identifying the internal and external factors … favorable and unfavorable to achieve that objective. • … SWOTs are essential because subsequent steps … may be derived from the SWOTs.

EXAMPLE

• • • •

STRENGTH Your marketing expertise A new product or service. Location of your business. Quality processes and procedures.

• • • •

WEAKNESS: Lack of expertise. Location of your business. Poor quality goods or services. Damaged reputation.

• • • •

OPPORTYNITY A developing market Joint ventures/alliances A new international market A market vacated by an ineffective competitor.

THREAT • A new competitor in your home market. • A competitor has a new,product or service. • Taxation is introduced on your product or service.

SWOT Analysis Nike, Inc. Strengths. Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that 'Business is war without bullets.' Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and...