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The Top Shelf Business Plan

The Top Shelf Sports Bar & Grill is a proposed restaurant (grill) and bar that will be located near the Oakbrook Terrace Shopping Center in Charlotte, North Carolina. The Top Shelf Sports Bar & Grill will serve the residential community of Charlotte along with the many visitors that frequent the area for shopping and dining. The menu will consist of a variety of American food, top shelf liquor, and an array of premium microbrews for beer enthusiasts. The sports bar will provide more televisions showing more sporting events than anywhere else in the region – all sport shows from the west to the east coast will be televised. The sports bar will provide state-of-the-art table-top audio control at each table giving customers the option to watch selected programs of their choice. The sports bar will combine menu selection, atmosphere, lighting, and service to create a sense of excitement in order to reach the goal of over-all value in a dining and entertainment experience.

The Top Shelf Sports Bar & Grill will be targeting three distinct customer segments. The first is the beer enthusiasts, who have a true passion for distinguished fine beers. The Top Shelf Sports Bar & Grill will also target the general bar attending crowd. This group will typically be professionals that use establishments as a place to unwind after work and socialize in a happy hour type setting. The last group The Top Shelf Sports Bar & Grill will target are shoppers that frequent the Oakbrook Terrace Shopping Center, due to the location of Top Shelf which will be in the center of the shopping center which can be accessed from both sides of the mall as well as single standing stores. The Top Shelf Sports Bar & Grill will be held privately by a LLC company which will be owned by Keisha Barnett to financially back the new business venture. In order to start the company a loan of an undisclosed amount needs to be obtained...