Plan

Executive Summary

AT&T provides a wide variety of telecommunication products and service. AT&T provides these products and services to over 77 million customers (Marketline, 2010). AT&T has strived over the last several years to become the world's largest and most sophisticated communications network in North America. With the determination to out shine its competition and provide cutting edge technology to its customers will make AT&T number one in the telecommunications market.

When a company decides to perform strategic thinking to organize the company, it must list the issues that the company is facing to know exactly where to begin. Strategic planning is, “A management tool, used to help an organization do a better job, to focus its energy, to ensure that members of the organization are working toward the same goal, to assess and adjust the organization’s direction in response to a changing environment,” (Alliance.com, 2010). AT&T's strategic plan is to double its customer base for 2011. AT&T's focus will need to be on improving it products and services with innovative technology. AT&T will need to improve its current network or consider going to 4g network. Going to the 4g network will also increase competitive edge over other telecommunications companies.

Company Background

AT&T Inc. is the leading telecommunications holding company in the United States and worldwide. Working internationally under the household AT&T name, AT&T is known as the top global source of IP-based telecommunications services to businesses and households in the U.S. AT&T is also the top U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. AT&T strives to produce high quality wide band service to its customers nationwide. AT&T is committed to offering products that say ahead of the competition and services that go beyond customer's expectations.

The union of AT&T and BellSouth, in...