Submitted by: Submitted by T123ZO
Views: 313
Words: 2684
Pages: 11
Category: Business and Industry
Date Submitted: 06/20/2013 01:40 AM
The Sustainability and Competitive Advantage of Moneysmart
Prepared by: Group 9 – PDBA 2013
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Content
PURPOSE....................................................................................................................... 3 BUSINESS OVERVIEW ................................................................................................. 3 FIVE FORCES MODEL .................................................................................................. 6 THREAT OF ENTRY ......................................................................................................... 7 BARGAINING POWER OF SUPPLIERS ................................................................................ 8 BARGAINING POWER OF CUSTOMERS .............................................................................. 9 `THREAT OF SUBSTITUTES ............................................................................................ 10 RIVALRY AMONGST EXISTING COMPETITORS.................................................................. 10 MONEYSMART COMPETITIVE ADVANTAGE ........................................................... 11 RECOMMENDATION ................................................................................................... 12 CONCLUSION .............................................................................................................. 14 BIBLIOGRAPHY........................................................................................................... 15 ENDNOTES .................................................................................................................. 15
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Purpose
Over the last few years, there have been many emerging personal finance management (PFM)1 platforms in South Africa and the idea of using these online financial tools has become more accepted in society, particularly after Nedbank unveiled a similar service to all banking customers in 2012. It is inevitable that other banks and...