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Date Submitted: 06/20/2013 08:11 PM
PAPA JOHN’S
Kelompok I : Bambang Andjar P Dhesy Chairani Tri Septianto
Mission Objectives
Internal Analysis
External Analysis
Strategic Choice Business Level Strategy
Cost leadership Product differentiation
Corporate Level Strategy
FirmCustomer Relationship Product Attributes
Bases for Product Differentiation
Firm Linkages
Competitive Advantage
A product differentiation strategy must meet the VRIO criteria… Is it Valuable? Is it Rare? Is it costly to Imitate? Is the firm Organized to exploit it? …if it is to create competitive advantage.
• John Schnatter memulai Papa John’s th 1985 • Memulai Franchise th 1986 • IPO pada 8 Juni 1993 • Cabang Internasional I th 1998 melalui akuisisi “Perfect Pizza” di United Kingdom (Inggris) • Menduduki No. 1 pd American Customer Satisfaction Index (1999-2008)
Elemen
Penggunaan Teknologi Menu Pertumbuhan / Growth
Deskripsi
online ordering & text messages ordering • Pan Pizza • desserts (carryout & delivery menu ), chocolate pastry delight • High-quality pizza. Resep adonan dan isi pizza khusus • operating cost rendah & QC center (Operating System yang Efisien ) • Program Training utk Kary.& franchisee, INSENTIF , Adv. NASIONAL, Marketing dengan Level, direct-mail, Orientasi kpd aktivitas komunitas, Co-Branding, sponsor • Menarik franchisee dgn Bantuan dlm operasi. • Leasing building space • KEJU sbg Elemen Biaya Tinggi (35-40%)- VOLATILE
Tahun
2001 & 2007 2006 & 2008 2007
Biaya
2007
Elemen
Operational Support System Community Affairs
Deskripsi
• Operation Support Service and Training (OSST) • Perusahaan Printing • SPONSOR utk Team & Figur Olahraga • Beasiswa College ($5 juta) • National FFA, Cerebbral Palsy K.I.D.S Center, Children Miracle Network • Coca-Cola • Blockbuster Video (30-day trial Blockbuster Video online GRATIS) • Pizza adalah industry yg mature dan jenuh • Persaingan Tinggi, cost of entry rendah dan product differentiation sangat sulit
Tahun
2007 &...