Papa John's Strategic

PAPA JOHN’S

Kelompok I : Bambang Andjar P Dhesy Chairani Tri Septianto

Mission Objectives

Internal Analysis

External Analysis

Strategic Choice Business Level Strategy

Cost leadership Product differentiation

Corporate Level Strategy

FirmCustomer Relationship Product Attributes

Bases for Product Differentiation

Firm Linkages

Competitive Advantage

A product differentiation strategy must meet the VRIO criteria… Is it Valuable? Is it Rare? Is it costly to Imitate? Is the firm Organized to exploit it? …if it is to create competitive advantage.

• John Schnatter memulai Papa John’s th 1985 • Memulai Franchise th 1986 • IPO pada 8 Juni 1993 • Cabang Internasional I th 1998 melalui akuisisi “Perfect Pizza” di United Kingdom (Inggris) • Menduduki No. 1 pd American Customer Satisfaction Index (1999-2008)

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Penggunaan Teknologi Menu Pertumbuhan / Growth

Deskripsi

online ordering & text messages ordering • Pan Pizza • desserts (carryout & delivery menu ), chocolate pastry delight • High-quality pizza. Resep adonan dan isi pizza khusus • operating cost rendah & QC center (Operating System yang Efisien ) • Program Training utk Kary.& franchisee, INSENTIF , Adv. NASIONAL, Marketing dengan Level, direct-mail, Orientasi kpd aktivitas komunitas, Co-Branding, sponsor • Menarik franchisee dgn Bantuan dlm operasi. • Leasing building space • KEJU sbg Elemen Biaya Tinggi (35-40%)- VOLATILE

Tahun

2001 & 2007 2006 & 2008 2007

Biaya

2007

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Operational Support System Community Affairs

Deskripsi

• Operation Support Service and Training (OSST) • Perusahaan Printing • SPONSOR utk Team & Figur Olahraga • Beasiswa College ($5 juta) • National FFA, Cerebbral Palsy K.I.D.S Center, Children Miracle Network • Coca-Cola • Blockbuster Video (30-day trial Blockbuster Video online GRATIS) • Pizza adalah industry yg mature dan jenuh • Persaingan Tinggi, cost of entry rendah dan product differentiation sangat sulit

Tahun

2007 &...