Marketing Defined

Defining Marketing

Tracy Wilbur

MKT 421

January 15, 2013

Luann Aredondo

Marketing Definition

Marketing can be described from a wide array of backgrounds, by the audience, media platforms, and type of business in today’s evolving marketplace. Most marketers define there area of business differently. I will now try and give my understanding of marketing and some from others.

Marketing is how a company shows the customer and competitors what that company brings to the competition. This is done through visual communication, internet, newspapers, and fliers to name a few, to engage the target audience to encourage this audience to adapt the values and ultimately to sell products and services. This can also be how a company builds the brand, convinces the customer this is the best product and building a relationship with that customer. Marketing includes answering phones, corresponding with e-mail, how accounts payable is handled to how customers and employees are treated. Marketing is getting the right product to the right person at the right price. Marketing is more than publicizing or selling the product; it incorporates the development and management of a product to satisfy certain needs. Marketing can also have a combination of messages and programs that encourage shoppers to choose the product or service. Good marketing strategies enable a company to become successful and are very important to a company lasting.

Since the market crash in 2008, corporations have faced many challenges or obstacles. These challenges affect the rate of longevity. Marketing is very influential in the prosperity of every organization. Marketing strategies consist of acquiring new customers, classifying, and impacting behavior. These all encourage sales. Marketing normally targets certain purchaser populations. For example, Pepsi-Cola targets all populations on a global scale, whereas Gerber targets infants and parents of infants. Marketing is incorporated in...