Strategic Mgt. at Brac Bank Limited

1. Introduction

1.1 Background of the Study

This term paper titled ‘Strategic Management At BRAC Bank Ltd.’ has been prepared as a requirement for the course, Business Strategy (W650). Banking provides a critical function in the modern economy by supporting, serving and funding economic and social development. Strategic management analyzes the major initiatives taken by a company's top management on behalf of owners, involving resources and performance in internal and external environments. It entails specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. For the purpose of this study, BRAC bank has been selected.

1.2 Objectives

Broad Objective:

To find out through analyses of the internal and external the Strategic Management of BRAC Bank Ltd. and propose a strategic plan for the company based on the results.

Specific Objectives:

1. To understand the company structure of BRAC Bank td.

2. To analyze the external environment of BRAC Bank Ltd.

3. To analyze the internal environment of the bank.

4. To examine the resource strengths of the company and understand how they are managed.

1.3 Methodology of the Study

The study was based on both primary and secondary data. For collecting the required data, the following sources or methods were used:

Primary data sources:

• Interviews of Bank officials

• Focus group meetings

• Direct observation

Secondary data sources:

• Annual report

• Operation manual

• Official Website

• Banking journals

• BBL newsletters

• Research papers

1.4 Scope and Limitations

Due to confidentiality of information, some data could not be used in the report.

2. BRAC Bank: An Overview

BRAC Bank Limited has launched its operation on July 04, 2001 with a view to focusing and pursuing unexplored...