Marriott Swot

Marriot Hotel Chains and Resorts

(SWOT)

MGT 521

Instructor:

July 23, 2012

Marriot International

Marriott International, Inc. (NYSE:MAR) has long been considered an industry leader in the industry of hotels, casinos and resorts. Since their humble beginnings in the summer of 1927, JW Marriott and his wife had an idea to open a simple root beer stand in Washington D.C. which would cater to Mormon missionaries. The area at this time had a need and they had the vision to fill this need. As fate would have it, business was steady and very profitable in a short period of time. Their vision would eventually lead them to expanding their business into a chain of restaurants and hotels that would establish a brand that has become an industry standard today. To further evaluate the Marriot brand, the following SWOT analyses will give insight into what makes this a good or bad investment, identify who are the stakeholders, their wants and needs and if the company is fulfilling those needs.

Marriot International (Strengths)

The strengths of Marriott are shouldered by the large expanse of 15 brands which makes Marriott an international powerhouse in the hotel and resort industry represented in the U.S., 70 other countries and growing. Marriot touts a strong technological foundation, which represents its strongest competitive advantage over their competitors with the world’s seventh largest consumer website, Marriott.com. To further add to Marriott’s social connection to their customers, they continue to upgrade their properties with latest in technology that will meet the needs of both business and leisure travelers. The Marriot brand is number one in its industry earning over $4 billion more than its next competitor in the industry, giving them the financial support required for worldwide brand expansion and business growth in the hotel, timeshare and hospitality market.

Marriot International (Weaknesses)

Though Marriott has established itself as...