Mgt449 Case 1

TUI MGT449 Case 1

TUI UNIVERSITY

Name

Module 1 Case Assignment

MGT 499 – Strategic Management

Dr. Name

January 14th, 2012

Company Image Shown through Mission and Vision

Companies and corporations exist for one reason; provide a service and/or manufacture products. In Toyota’s case, they exist for both of these reasons. By publishing a mission and vision statement for the public consumer, current and potential investors, and its employees, Toyota has taken an important step into the accepted strategic management processes that have been successful over the economies experiences. Toyota has long produced safe, affordable and reliable vehicles for all types of drivers; be they sporty or family oriented. However in recent years, Toyota has struggled in honoring their most valuable stakeholder, the customer. Specifically, they have violated their vision and value statement and throwing integrity and honor to the waist side.

The appeal of value, vision, and mission statements are showing the entire company and stakeholders where they’re headed in the future and how they are going to get there. It also shows employees and customers that the company has their back. Toyota’s value statement portrays an honest and trusting nature. The way ahead is defined as “making better cars and contributing to society” and “putting the customer first, providing high-quality vehicles at an affordable price.” (Toyota-global.com, 2009) In any fashion, through these statements it is evident that Toyota’s goal is to prosper through making loyal clientele happy. The main stakeholders of a company that sells products are its customers. Without selling products, it’s safe to say that a manufacturing company would perish. In order for Toyota to honor their vision and values set forth, they would need a better understanding and adoption of strategic planning which involves analysis, direction and action planning for the organization’s...