Strategic Plan

Balance Scorecard Framework

Financial Perspective

"To succeed

financially, how

should we

appear to our

shareholders?" Objectives Measures Targets Initiatives

Increase profit margin Monthly and annual incomes Achieving an increase of 5% annually Implement proper management and marketing strategies

Business expansion Increases the number of offices and customer range Open up additional offices up to 3 - 4 offices in different districts in the country Carry out market surveys to identify potential customers in different districts.

Financial incentives The amount of return investors and shareholders get in return. Improve the returns for the shareholders and investors Encourages the investors and shareholders to invest more by bringing in more capital for the business to expand

Customer Perspective

"To achieve our

vision, how

should we

appear to our

customers?" Objectives Measures Targets Initiatives

Promote Quality Quality of products introduced to the market should undergo quality check Reduce chances of bugs and quality fault Carry out numerous quality assurance check and undergo stress test before releasing product to the market or client

Promote excellent after sales service Employees need to provide excellent after sales services to maintain a long-term business relationship Existing customers to return after their first purchase Carry out customer satisfaction index to help measure the satisfaction rate from the customers on the employee attitude

Provide consultant services with integrity Consultant fees and prices should be reasonable and transparent toward the customers Existing and new customers who seeks consultant advices Price ranges can be researched and provided to customers to show the reasoning behind each charges

Internal Business Process Perspective

“To satisfy our

shareholders and

customers, at

which business

processes must

we excel?” Objectives Measures Targets Initiatives

Marketing strategy...