Defining Pr

With this paper, definitions explaining what I see Public Relations (PR) mean, what definitions have been shown to be, and comparing and contrasting these definitions will be explained through this paper.

Defining Public Relations

MKT-438-Public Relations

June 17, 2013

Many definitions have been stated throughout the course of time like reference has been referred since the 20th century as in; publicity and a gentry’s press, with some changes relationship building and engagement, the public relation (PR) period we know and refer to today encompass all of these traits. Public relations (PR) a term used for more than 200 years. A straightforward and simple most basic focus concept for public relations (PR) is a process or form of communication, strategically with emphasizing natural yet beneficially mutual relationships.

Definitions of Public Relations:

Public Relations (PR), according to PRSA (Public Relations Society of America) helps to implement and define a policy for PR practitioners to use a variety of skills to communicate professionally, and to play a integrative role between both the organization within (internally) as well as with the environment externally. PR assists in helping the complex and pluralistic society in which we live to reach decisions, function effectively through contributions with mutual understandings amongst institutions and groups and by bringing harmony to both private and public policies. (1) Public Relations Society of America, retrieved June 2013.

Edward Bernays created a PR definition early on. According to Bernays PR was defined as functioning of management, tabulating the public’s attitude, defining; procedure’s, policies, and interest within a organization that followed with a program to execute actions which in turn earned the acceptance and understanding of the public. (2) Wikipedia, retrieved June 2013.

PR is a reputation, a reputation as to what one person does, what one says,...