Submitted by: Submitted by shawne73
Views: 347
Words: 11891
Pages: 48
Category: Business and Industry
Date Submitted: 06/30/2013 03:53 PM
THE COUNTRY NOTEBOOK—A GUIDE FOR DEVELOPING MARKETING PLAN FOR SUDAN
Contents
1- Introduction 4
1.1- Tata Motors 4
1.1.1 Tata Business Moves: 5
2- Cultural Analysis 9
2.1- Geographical Setting of North Sudan 11
2.1.1- Location: 12
2.1.2- Climate: 13
2.2- Social Institutions 15
2.2.1 Family 16
2.2.2- Women and Family Life 17
2.3- Education 20
2.5- Legal System 23
2.6- Social Organizations 24
2.6.1- Social Development 26
2.7- Religion and Aesthetics 27
2.8- Living Conditions 27
3.1- Population 30
3.2- Economic Statistics and activity 30
3-Market Audit and Competitive Market Analysis 35
4.1- Automobile Industry of India 35
4.2- The Product 36
4.3- The Market 37
5.1- Marketing Objectives 39
5.2- Product adaptation and modification 40
5.3- Promotion 40
5.4- Distribution 40
5.5- Channels of Distribution 42
5.6- Price Determination 42
5.8- Budget 44
3- Recommendations 44
4- Conclusion 45
References 46
THE COUNTRY NOTEBOOK—A GUIDE FOR DEVELOPING A MARKETING PLAN FOR SUDAN
1- Introduction
Market oriented firms make attractive and interactive marketing plans according to their mission, goal and core competencies to gain competitive advantage of firms and market. Problems of marketing strategies vary from country to country. Therefore, there are few marketing problems within the country and more complicated over other markets or country. Companies change their plans as market change with the time and revolution in international markets. Economic, governmental and competitive parameters affect the company with the change of time so the company should be aggressive in adapting change and flexible enough to meet the needs and demands of customers. There are different stages of the planning process. However, foremost is country and market analysis. This includes economic analysis, industry analysis, Market audit and competitive analysis. Then marketers process to primarily marketing plan. The company...