Management

BUS 590: Case Study Assignments

Lesson | Case Study |

Lesson 2 | Case 1: Facebook vs. Twitter |

Lesson 3 | Case 2: Microsoft Defends Its Empire |

Lesson 4 | Case 3: Mozilla’s Crowdsourcing Mystique |

Lesson 5 | Case 4: The Pet Economy |

Lesson 6 | Case 5: The Battle to Be Top Dog—PetSmart vs. Petco: |

Lesson 7 | Case 6: American Public Education, Inc. |

Lesson 8 | Course Case Study - Select one (1) of the following three cases: * Case 8: McDonald’s and Its Critics, 1973–2009 * Case 9: Fiji Water and Corporate Social Responsibility—Green Makeover or “Greenwashing”? * Case 10: Southwest Airlines 2008 |

Guidelines for Case Studies

Lessons 2-7: Thoroughly read the assigned Case Study. Write a 350-750 word executive summary describing the following: 1) Briefly summarize the case; 2) Identify the most important strategic issues facing the organization(s); 3) Evaluate the strategic approach used by management.

Prepare this assignment according to the APA guidelines found at http://www.apastyle.org. An abstract is not required.

Lesson 8 (Course Case Study): Select one (1) of the three cases, 8, 9 or 10. Thoroughly read the Case Study you select. Write a 750-1050 word paper describing the following: 1) Briefly summarize the case; 2) Identify the most important strategic issues facing the organization(s); 3) Evaluate the strategic approach used by management; 4) Assume you are the CEO of this organization, and describe what you would or would not do differently from the strategy used in this case.

Prepare this assignment according to the APA guidelines found at http://www.apastyle.org. An abstract is not required.