Brand Management Dwarsligger

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25-6-2013 Prof. Dr. Ir. Kitty Koelemeijer Yannick Jansen – S120209 Paul Mulder – S120206 Jan Marten van Seijst – S120260 Daniël Scholtens – S120252 Michael van der Windt - S120264

Table of content

1. 2. Company profile Methodology 2.1 Research questions 2.2 Research structure Current Brand Equity Recommendations 4.1 Distribution channels 4.2 Marketing tools 4.3 Communication tools Recommendations vs. Theory 3 4 4 4 5 8 8 9 10 11 13 14

3. 4.

5.

Conclusion References

2

1. Company profile

Dwarsligger is a Dutch publishing company established in 2010 and is part of the VBK Group. The VBK Group is a major Dutch publisher also responsible for the ‘Van Dale Uitgevers’. The publisher Jongbloed B.V patented the idea of ‘Dwarsligger’ books in 2006. In 2009 the first Dwarsligger copy was offered to the Dutch Minister of Education Ronald Plasterk.

Dwarsligger idea Patented by Jongbloed B.V. First Dwarsligger copy offered to Ronald Plasterk Dwarsligger part of the VBK Group

2006

2009

2010

Dwarsligger is not only active in the Netherlands 1but also in:

Librinos – Spain (November 2010)

Point deux – France (March 2011)

Flipback – England (July 2011)

Excess – Sweden (November 2011)

Miki – Finland (March...