Lotus Car Rental

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Date Submitted: 07/03/2013 06:24 AM

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Lotus Rental Car: Introduction of Alternative Fuel Vehicles

Lotus Rental Car (LCR) should certainly consider the option of adding alternative fuel capability to their vehicle fleet. Consumers are becoming increasingly more and more environmentally cautious and LCR must position themselves as leaders of the green movement in the rental car industry. The United States, as well as many countries around the world, has been pushing for growth of both hybrid vehicles as well as completely electric cars. With the rise of gas prices and concerns against global warming, this trend is certain to continue. The purpose of this report is to explain why LCR needs to begin transitioning to alternative fuel vehicles in the near future before they are left behind by their competitors. To clarify the priority of adding alternative fuel vehicles, the following information has been compiled for investigation.

Federal Trade Commission

The Federal Trade Commission (FTC) is a credible source of information for consumers and businesses. The FTC has a number of different articles, as well as research, that investigate the importance of Alternative fuel use such as methanol, ethanol, compressed natural gas, liquefied petroleum gas, and electricity produce fewer tail pipe pollutants than conventional gasoline and diesel fuel. (FTC ADD CITATION). Congress itself has promoted the use of alternative fuels with the passing of the Energy Policy Act which displays statistics referencing air pollution as well as economic influences such as job creation and deficit reduction.

Department of Energy

The United States Department of Energy (DOE) is clearly another resource used for all topics relating to energy. The focus of this section will be on hybrid vehicles, mainly hybrid electric/gas, as they are the vastly most popular alternatively fueled vehicle. The combination of a combustion motor in conjunction with an electric motor is revolutionary. The idea behind this combination in the...