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Category: Business and Industry

Date Submitted: 07/11/2013 05:16 PM

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Question:

Assigning Art

 It had been a dream come true for Ash Briggs, a struggling artist living in the San Francisco Bay area. He had made a trip to the corner grocery store late one Friday afternoon to buy some milk, and, on impulse, he had also purchased a California lottery ticket. One week later, he was a multimillionaire.

Ash did not want to squander his winnings on materialistic, trivial items. Instead he wanted to use his money to support his true passion: art. Ash knew all too well the difficulties of gaining recognition as an artist in this post-industrial, technological society where artistic appreciation is rare and financial support even rarer. He therefore decided to use the money to fund an exhibit of up-and-coming modern artists at the San Francisco Museum of Modern Art.

Ash approached the museum directors with his idea, and the directors became excited immediately after he informed them that he would fund the entire exhibit in addition to donating $1 million to the museum. Celeste McKenzie, a museum director, was assigned to work with Ash in planning the exhibit. The exhibit was slated to open one year from the time Ash met with the directors, and the exhibit pieces would remain on display for two months.

Ash began the project by combing the modern art community for potential artists and pieces. He presented a list (shown below) of artists, their pieces, and the price of displaying each piece 1 to Celeste.

Ash possesses certain requirements for the exhibit. He believes the majority of Americans lack adequate knowledge of art and artistic styles, and he wants the exhibit to educate Americans. Ash wants visitors to become aware of the collage as an art form, but he believes collages require little talent. He therefore decides to include only one collage. Additionally, Ash wants viewers to compare the delicate lines in a three-dimensional wire mesh sculpture to the delicate lines in a two-dimensional computer-generated drawing. He therefore...