Product

Product Strategy

Branding

Positioning:

Quality is most important for Honda that our company will serve to the customers firstly. It is under the theme " high quality at the reasonable price" Besides, Honda had an insight in hitting a new market, it is younger drivers group by providing fun and design to them while they are driving or comsuming our products and make them enjoy with their lifestyle. Lastly the product of Honda is friendly to the environment of the world.

Brand Value:

There are five values for Honda brand. Firstly, high quality, reasonable price, save the environment of the world, new technology, and finally using lowest fuel.

Slogan:

" The power of dream " means that an creative ideas which our company has provided to our customers for satisfying their different need in each region in order to produce new product, new technology and reasonable price for them.

Target Market:

In the past, the target market of Honda is a group of person who got age about 40 to 51 years old, but nowaday Honda has punched a new market, it's a younger driver group by providing them fun, design and modern technology.

What are successful factors for Honda?

There are many factors which Honda recieved enormous success. Firstly, good research and development operation of Honda; its duty is to satisfy and has to reach customer's need deeply by manufacturing new products, new technology at reasonable price. Secondly, the company has a global network of 501 subsidiaries over the world. Thirdly, Honda is focusing on high quality production systems to meet worldwide demand. Fourthly, its effective foundation is a good strength of Honda. So, these are good factors, good strategies which brings Honda to successful field.

Logo of Honda:

The company make it for customer, easy to remember. It is abbreviated from Honda word.

Product Line:

Honda has 7 categories of Honda product line, they are Honda Automobiles, Acura Automobiles, Honda Powersports, Honda Jet, Honda...