Marketing Strategy Monsters Inc

Independent Assignment

Purchasing Strategy

The objective is to use the purchasing process to identify sources to meet the city’s need. Also, analyze the current relationship with suppliers and identify ways to have better relations with suppliers.

The movie Monsters Incorporated is about an electric company in Monstropolis that produces energy for the entire Mostro city by screams or laughers of the children in human world. In the beginning of the movie, we see the declining relationship between purchaser (Monsters Inc) and suppliers (children). The company was struggling to collect the energy out of children’s screams because children were not getting scared anymore. The company was having shortage of electricity because children were becoming less scared by monster’s scare techniques. In result, the CEO of the company was finding ways to hire new employees and train them to be scary enough to scare the children. In addition, Monsters were led to believe that human child or any human child’s objects from their world were dangerous for the monsters. That’s why they had the CDA (Child Detective Agency), which would destroy any object that came from the children’s closets.

The relationship between Monsters and Children was poor and because of that poor relationship Monsters were not able to generate more energy as company forecasted. However, at the end of the Movie, Mike discovers that children were not harmful for the monsters and their laughs generated more energy than their cry. His innovative thought made the relationship between their suppliers stronger and beneficial for both company and it’s suppliers.

This film represent the changes a company should make to meet purchasing and supply demands of their consumers. Also, it represents that in order to be competitive in the industry and to sustain a position in the industry, it needs to keep up with the changing role of purchasing in the marketplace. In order to do that, company needs...