Creating Customer Experience Full Proposal

The Full Design Proposal

Improving the BreadTalk Experience

By

Nguyen Nam Hai

Student ID:12770942

Tutorial A

BU1006 – Managing the Customer Experience

Lecturer and Tutor: Ms. Parvin

The Core Proposal

Bread Talk Group Limited, founded in 2000, is an F&B operator in Singapore. “The art of making bread” is what the Group is about. They believe that each of the breads that they made can communicate with customers and has a life. Each of the breads will be their unique product. Their vision is to establish Bread Talk into an international trend-setting lifestyle brand. Over the last 12 years, Bread Talk has growth and expanded their business into more than 14 countries around the world. Within Singapore, Bread Talk has operated more than 30 bakery outlets with various types of breads, buns, cakes and pastries. They have received multiple awards for its branding and business successes. (Our Story, n.d.)

(BreadTalk, n.d.)

Their mission statement is “Leading a new lifestyle culture with new, innovative changes and creative differentiation to craft products with passion and vibrancy”. Bread Talk believes that with their strategies, vision as well as their mission statement, they will have an advantage in competition and continuously to growth ahead in the future.

The main Bread Talk Group Limited Company is located in Kampong Ampat, Singapore. The Group acknowledges that in order to be closer with the customers and create a successful business, all the outlets have to be located in good place. This is why most of the Bread Talk outlets are placed in shopping complexes all over Singapore such as Ang Mo Kio Hub, Somerset, Bishan, etc. Most of these places are convenient for customers since there are buses and SMRTs transit available. Customers can just come here and grab these breads easily before go to work or on their way home.

Bread Talk is not only known for their breads, but they also popular for their services as well. They have received...