Tre Gram

You are the marketing director for the world's second largest pharmaceutical organization - GlaxoSmithKline. In a 2-3 page summary, provide strategies which demonstrate that you have collected customer data which supports the marketability of Advair, GSK's #1 product.

GlaxoSmithKline is the world’s second largest pharmaceutical organization. New product marketability is important and must be evaluated properly prior to development. By researching and analysing the data I can ensuring the profitability of Advir. This is essential for our success of the company and

Prior to new product development of Advir, as the marketing director of GlaxoSmithKline I would complete a marketability evaluation in order to determine its marketability. This process can assist in determining whether or not a is marketable in the market for the future and currently. Communication with the buyers is the best way to start this process. Marketability refers to the measure of whether a product will appeal to buyers and sell at a specific price range to turn over a profit. Weather through social media, surveys or even advertising for feedback, any data can help with the evaluation.

In order to support the marketability of Avair key customer data was collected. My goal is to use market research to determine and understand the nature of customer relationship and value with the product.

Del Monte created a custom social network called, “I Love My Dog” to observe and interact with buyers, so that they could obtain authentic, in-depth insights. Visit and see what consumers are saying now!

Goal: Use market research to understand and cultivate the deep connections that Tide has with its core consumers.

▪ Research Technique: Two-week customer immersion experience, working, shopping, talking with women about lives, needs, and feelings.

Insights: Women are emotional about clothing and care for them well because they are filled with stories, feelings...