Ejrehr

1. What are your product / service offerings?

2. Give us examples of your newest product / service offerings?

3. Who is your target market?

4. Do you have experience of product failure? If yes, what do you think is the cause of this failure? What did you do to fix it?

5. What do you do to get customer awareness and interest?

6.

What are your strategies to attract the market.

How Environment affect to your business in terms of Technological, Political, Economics, Regulatory, Social .give some instances.

1. What does company face in developing new product/ services?

2. What are your main stages in developing new products?

3. What your basis or motivation to develop new product service?

4. Who is your source of new product/ service ideas?

5. What is your requirement for an innovation idea to be considered/ implemented?

6. What factors do you think why consumers adopts your product/ services? why not?

7. What happens to your new product / service that fails to make expectations? What is your basis to call it a success?

8. Do you innovate or make new products based on customer demand/needs (customer driven engineering) why?

9. What are steps/things you do to know the needs/ wants of consumer?

10. Do you ask ideas from your rank and file employees?

11. How about your competitors. In some instance did you replicate your competitors their new product/services offerings?

12. Give us examples of your current product/ service which undergo improvement?

13. How would describe your product assortment? Is deep or swallow

? Is it unique or generic?

14. What are your product or services that you going to launch next?

15. How would you compare your product/ service to your competitors?

16. What are the strength and weakness of your products?

17. What improvement needs to be made?

18. Do you mind spending big on new product innovation? Or do you want to make it at an affordable level?...